WEBVTT me2m4-vid1_GEO_IE.mp4

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Since 2010, Powerbeats
has been recognised

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as the ultimate workout earbud.

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To achieve its iconic hold,
it’s always had an ear hook.

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Until now.

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Beats Fit Pro has evolved
into Powerbeats Fit.

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For the first time, Beats
has developed fitness earbuds

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worthy of the Powerbeats name,
but with a wing tip.

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Research shows
that earbuds falling out

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is the number one
pain point for users,

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especially during workouts.

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♪ Electronic music ♪

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So we set out
to perfect the solution:

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An earbud without an ear hook
that fits so securely,

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you don’t have to think about it.

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One with unshakeable hold
and maximum comfort.

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Introducing the upgraded
Powerbeats wing tip.

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Based on extensive
athlete testing

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to optimise both stability
and comfort,

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our wing tip design holds
just as strong as an ear hook.

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The genius of the wing tip’s
ability to stay in your ear

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is its universal fit
and redesigned tapered shape.

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Blending the sturdy base
with the bouncy, squishy tip.

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In fact, the wing tip is nearly
20% more flexible

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for all-day comfort.

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The design is one size fits all,
so it flexes to fit you.

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Just gently tuck it
into your upper ear like this,

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and Powerbeats Fit
stays locked in.

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Great fit also ensures
great sound.

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So Powerbeats Fit is designed
to optimise audio performance.

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Its ergonomic shape

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is built around custom
9.5 millimetre acoustic drivers

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that deliver powerful,
balanced sound.

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For truly immersive listening,

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you get advanced
active noise cancelling

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and personalised spatial audio
with dynamic head tracking.

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Or you can switch
to Transparency mode

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when you want
to hear your surroundings.

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And Auto Play/Pause detects
when your earbuds are in,

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to get going when you do.

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Powerbeats Fit is built to handle
even the most intense training.

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Both the buds
and charging case

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are sweat- and water-resistant,

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with an IPX4 rating.

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The redesigned case
is now sleeker and 17% smaller.

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With the charging case,

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Powerbeats Fit has up to
30 hours of battery life.

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It works seamlessly
with both Apple and Android.

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And you get
outstanding call quality

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thanks to six internal mics

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and the Apple H1 chipset
to block external noise.

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All that from an earbud
with a wing tip,

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that stays as locked in
as an ear hook.

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That’s why Powerbeats Fit

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is the first product
in Beats history

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without an ear hook
to earn the Powerbeats name.

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♪ Music fades ♪